Blue utilizes an inbound marketing approach to help clients in Sarasota, the Gulf Coast of Florida, and worldwide attract and convert leads into actual paying customers. While our Marketing Specialists utilize a variety of tools to help clients attract and nurture leads, our goal is always the same – increase bottom-line ROI. Blue balances creativity and strategy in order to create powerful campaigns resulting in significant returns.
Increase Sources: Graph 1 demonstrates how inbound marketing increased website views from various sources for an actual Blue client. In Oct 2010, major results were seen across social platforms, as Blue created and distributed compelling content across social, digital and traditional marketing mediums.
Increase Reach: Graph 2 indicates the number of leads generated since July 2010. Blending strategy with creative, innovative campaigns that engaged the client’s target audience; Blue monitored and recorded the results, delivering real-time reporting and tracking that clearly illustrates ROI.
Increase Sales: We recognize that not all leads are created equal. Blue utilizes sophisticated technology and techniques to better understand lead quality. As lead quality improves, it becomes easier to distinguish a lead who is simply browsing from an actual opportunity that is ready to buy – enabling the client to close the newly defined opportunity and generate revenue.