Client: Red Moon Solutions is a tax technology company founded by the former CIO of Arthur Andersen. Red Moon offers a suite of tax technology solutions to Fortune 500 companies, smaller businesses and Big Four Accounting firms alike. The company’s logo, color scheme and tagline were not congruent with the trait that elevated them away from their competition: amazing customer service.
Approach: Blue re-designed Red Moon’s previous website to reflect the new logo and brand identity, as well as promote new incentives that the company was offering. The website was re-designed to exemplify the new customer-focused message that embodies the culture of Red Moon Solutions. The change in messaging continued into the color palette used, which is vibrant yet professional as opposed to Red Moon Solutions’ previously darker, more muted palette.