When it comes to mobile marketing for B2B, a lot of businesses don’t know where to start and some are convinced it won’t work for their business or they just don’t need it. The truth is those businesses are wrong. It is easy to implement mobile marketing into the business marketplace and in this mobile day and age it is more important than ever. Just start with the most basic steps and work your way up. I have collected, what I think, are 5 of the most basic ideas to get anyone started on a great B2B mobile strategy.

Now before I get started with my list, I would like to say building a mobile-friendly website is the numero uno most important item to include in your mobile strategy. I didn’t include it in my list because it should be the very first thing you do before moving on to my 5 simple steps.

1. Create a mobile banner ad that targets certain demographics

Mobile banner ads are small banners that pop-up on the screen of a mobile device based on what websites users visit. With banner ads you are able to specifically target demographics of your choice so you can better reach your target audience. It`s possible to target people who visit a website in a certain time span, people who visited a specific location, or even people who use certain mobile devices and operating systems.

2. Launch an SMS campaign

SMS campaigns, also known as text message campaigns, are a great way to drive engagement and collect mobile phone numbers. According to Punchkick Interactive, Over 90% of texts from SMS messaging campaigns are read by recipients, generating average response rates of 15-30% or more.

3. Integrate your Social Media Campaigns with Mobile

64.2 million U.S. citizens use their mobile devices for social networking, with more than half of them doing so “almost every day”, according to a study by comScore. So it only makes since that you would implement your campaigns with your mobile fans and followers in mind. As you are posting to your social channels, be sure that the content is mobile-friendly. And be sure to link back to your mobile-friendly website.

4. Update your online listings

According to Google, 1 in 7 searches are done on mobile devices and this is expected to rise by 2014 to 50%. With the amount of mobile searches taking place each day, it is extremely important to have correct information for your business posted online. Check all your online listings and update all your business information to make it as simple as possible to be found.

5. Run a mobile paid search campaign

This SEO technique is different than regular search because it appeals to an audience that is on the go. You want to start by creating a keyword list that is very specific to your business then purchase the keywords and phrases that are relevant to your campaign. The cost for mobile search is much less expensive then desktop search so you are more likely to see a great ROI.

Mobile is here to stay, so take these five simple tips and give them a shot when implementing your B2B mobile strategy.

 

Sources:

http://www.v3im.com/2013/05/b2b-mobile-marketing-15-ideas-you-can-use-today/#axzz2VGHuiQ9j

http://www.punchkickinteractive.com/services/sms-text-messaging-campaigns/

http://mashable.com/2012/02/23/comscore-mobile-study/

http://go-mobileweb.com/faqs/

http://mashable.com/2012/01/18/mobile-paid-search-tips/