Privacy Policy

1. Introduction

Blue Strategy & Creative Intl. ("we," "us," or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at blueintl.com (the "Site"). This policy complies with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

2. Data Controller

Blue Strategy & Creative Intl. is the data controller responsible for your personal data. If you have questions about this policy or our data practices, please contact us.

3. Personal Data We Collect

We may collect the following categories of personal data:

Information You Provide

• Contact information: Name, email address, phone number, and any message content submitted through our contact form
• Business information: Company name, job title, and business needs shared during consultations

Information Collected Automatically

• Usage data: Pages visited, time spent on pages, referring URLs, and navigation paths
• Device data: Browser type, operating system, screen resolution, and device identifiers
• Location data: Approximate geographic location based on IP address
• Cookies and tracking technologies: As described in Section 8 below

4. Legal Basis for Processing (GDPR)

Under the GDPR, we process your personal data based on the following legal grounds:

• Consent: When you voluntarily submit information through our contact form or accept cookies
• Legitimate interests: To improve our website, analyze usage patterns, and market our services, provided these interests do not override your rights
• Contractual necessity: To respond to your inquiries and provide requested services
• Legal obligation: To comply with applicable laws and regulations

5. How We Use Your Data

• To respond to your inquiries and provide customer support
• To deliver and improve our services
• To analyze website usage and optimize user experience
• To send marketing communications (only with your consent)
• To comply with legal obligations and protect our rights
• To detect and prevent fraud or security incidents

6. Data Sharing and Third Parties

We do not sell your personal data. We may share your information with:

• Service providers: HubSpot (CRM and forms), Google (analytics), and hosting providers who process data on our behalf under data processing agreements
• Legal requirements: When required by law, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of assets

7. International Data Transfers

Your data may be transferred to and processed in the United States. When we transfer data from the European Economic Area (EEA) or the United Kingdom, we implement appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission to ensure your data receives adequate protection.

8. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. These include:

• Essential cookies: Required for basic site functionality — these cannot be disabled
• Analytics cookies: Help us understand how visitors interact with our Site (e.g., HubSpot analytics)
• Marketing cookies: Used to deliver relevant communications and track campaign effectiveness

You can manage your cookie preferences through the cookie consent banner displayed on your first visit. You may also configure your browser to reject cookies, though this may affect site functionality.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 24 months. Analytics data is retained in aggregate, anonymized form. When data is no longer needed, it is securely deleted or anonymized.

10. Your Rights

Under the GDPR, CCPA, and other applicable laws, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or direct marketing
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us. We will respond to your request within 30 days. You also have the right to lodge a complaint with your local data protection authority.

11. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16, we will take steps to delete that information promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Material changes will be communicated via a prominent notice on the Site.

13. Contact Us

For any questions about this Privacy Policy, to exercise your data rights, or to file a complaint, please contact us or write to: